search query: @indexterm EVENT MARKETING / total: 21
reference: 18 / 21
Author: | Wildberger, N. |
Title: | Millennium: Wie Marketing nach den Sternen greift. |
Journal: | Absatzwirtschaft
1998 : DEC, p. 90-95 |
Index terms: | MARKETING MARKETING STRATEGY EVENT MARKETING FUTURE SCENARIOS |
Language: | ger |
Abstract: |
SCIMA