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| Author: | Lee, W. Lee, K. |
| Title: | A meta decision support system approach to coordinating production/marketing decisions |
| Journal: | Decision Support Systems
1999 : APR, VOL. 25:3, p. 239-250 |
| Index terms: | DECISION SUPPORT SYSTEMS PRODUCTION MARKETING |
| Language: | eng |
| Abstract: | This paper deals with the problem of coordinating production and marketing functions that are traditionally in conflict with each other. Our main concern is to develop a decision support system, (DSS) for coordinating the two functions in a functionally decentralized firm where each function has information autonomy and makes its own decisions separately with respect to its own local objective function. |
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