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| Author: | Asif, S. Sargeant, A. |
| Title: | Modelling internal communications in the financial services sector |
| Journal: | European Journal of Marketing
2000 : VOL. 34:3/4, p. 299-317 |
| Index terms: | MARKETING INTERNAL MARKETS COMMUNICATION |
| Language: | eng |
| Abstract: | The increasingly competitive financial service environment has recently forced organizations to consider the role that their employees might play in the attainment of a genuinely sustainable source of competitive advantage. The role of internal communication has thus acquired particular significance as organizations strive to communicate customer needs, organizational values etc. to staff working at every level. |
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