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Author:Alvesson, M.
Robertson, M.
Title:The best and the brightest: the construction, significance and effects of elite identities in consulting firms
Journal:Organization
2006 : MAR, VOL 13:2, p. 195-224
Index terms:consultancy
consultants
knowledge
sweden
united kingdom
organizational design
corporate culture
commitment
Freeterms:identity
Language:eng
Abstract:This article explores the elite identity constructions, and their building blocks, in four Swedish and British consulting firms. An elite social identity creates a 'neoliberal' form of governance so that the consultants can be trusted to work in the interests of the firm. The paper states that elite constructions facilitated: the promotion of self-discipline, the attraction and retention of consultants, the securing of an image that clients were prepared to engage with, and a relatively secure sense of self which enabled consultants to work effectively in high-ambiquity contexts. Consultants not only managed themselves, they also intensified the commitment to live an organizational life that demanded high standards and long working hours.
SCIMA record nr: 262247
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