search query: @freeterm social media / total: 21
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| Author: | Choi, S.M. |
| Title: | Guest editorial: Advertising and social media |
| Journal: | International Journal of Advertising
2011 : VOL. 30:1, p. 11-12 |
| Index terms: | consumer behaviour brands internet human relations marketing management advertising research |
| Freeterms: | social media word-of-mouth user-generated content |
| Language: | eng |
| Abstract: | Special issue, containing the following articles: "Introducing COBRAs: exploring motivations for brand-related social media use" by Muntinga, D.G; Moorman, M. and Smit, E.G. "Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites" by Chu, S. and Kim, Y. "Drivers of new product recommending and referral behaviour on social network sites" by Chatterjee, P. "The multidimensional nature and brand impact of user-generated ad parodies in social media" by Bergh, B.G. Vanden (et. al) "From whence it came: understanding source effects in consumer-generated advertising" by Steyn, P. (et. al) "Peer or expert? The persuasive impact of YouTube public service announcement producers" by Paek, H. (et. al) |
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