search query: @author Sarin, R. K. / total: 21
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| Author: | Currim, I. S. Sarin, R. K. |
| Title: | A procedure for measuring and estimating consumer preferences under uncertainty. |
| Journal: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 249-256 |
| Index terms: | CONSUMER BEHAVIOUR BRAND LOYALTY UNCERTAINTY |
| Language: | eng |
| Abstract: |
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