search query: @author Sarin, R. K. / total: 21
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| Author: | Currim, I. S. Sarin, R. K. |
| Title: | A comparative evaluation of multiattribute consumer preference models. |
| Journal: | Management Science
1984 : MAY, VOL. 30:5, p. 543-561 |
| Index terms: | MULTIATTRIBUTE MODELS MARKETING MODELS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA