search query: @author Ramirez, A. / total: 21
reference: 12 / 21
Author: | Ramirez, A. |
Title: | The raider who runs Revlon. |
Journal: | Fortune
1987 : SEP 14, VOL. 116:6, p. 49-50, 52, 54 |
Index terms: | COMPANY PERFORMANCE COSMETICS INDUSTRY COMPANY GROWTH MERGERS USA |
Language: | eng |
Abstract: | Profile of the chairman of the U.S. Revlon cosmetics company, who turned it into a business empire with sales of $ 3 billion, its range of products, acquisitions, redesign of packaging, promotion, and successful bids for other companies. Attempts to take over Gillette, and management style. Purchase of Technicolor and a graph showing the cash flow of the cosmetics conglomerate. |
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