search query: @indexterm IN-CAR ENTERTAINMENT INDUSTRY / total: 21
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| Author: | |
| Title: | In-car entertainment. |
| Journal: | Market Research Great Britain
1988 : AUG, VOL. 27, p. 23-28 |
| Index terms: | IN-CAR ENTERTAINMENT INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented about the UK market for in-car entertainment covering car radios, radio-casette players, casette players and speakers. The use of CD players and the likely impact of digital audio tape are also discussed. Total market size is estimated, volume and value sales are published. Sources of supply are examined, exports and imports are compared. Market sectors are described. The trend is towards combi units. Ownership and purchasing patterns are outlined. The most important brands are manufacturers are listed, market shares are presented. Advertising and promotion expenditures are analysed. Attention is given to retail distribution. A future outlook is summarized, sales are projected to 1992. Market saturation is increasing. |
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