search query: @indexterm IN-CAR ENTERTAINMENT INDUSTRY / total: 21
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| Author: | |
| Title: | In-car entertainment. |
| Journal: | Market Research Great Britain
1989 : APR, VOL. 30, p. 49-56 |
| Index terms: | IN-CAR ENTERTAINMENT INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | A report is presented about the UK market for in-car entertainment covering car radios, radio-cassette players, cassette players and speakers. CD players are also discussed. The likely impact of digital audio tape in the market is examined. Key trends and developments are outlined. Total market size is estimated, value sales data are presented. Sources of supply are analysed, imports are evaluated. Market sectors are identified and described. Ownership and purchasing patterns are outlined. Main brands and manufacturers are listed, brand shares are compared. Advertising and promotion expenditures are examined. Attention is given for retail distribution. A future outlook is summarized, sales are forecast to 1992. Possible growth sectors are identified. |
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