search query: @author Bruhn, M. / total: 21
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| Author: | Bruhn, M. |
| Title: | Umweltsponsoring - ein neues Instrument der Markenfuehrung? |
| Journal: | Markenartikel
1990 : MAY, VOL. 52:5, p.198-208 |
| Index terms: | ENVIRONMENT ENVIRONMENTAL PROTECTION |
| Language: | ger |
| Abstract: | Environment sponsoring - is it a new advertisement trick or a serious attempt to position enterprises to be environment friendly, this is the question the author answers in his article. He uses examples to make the new concept clear and tables to show its structure. |
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