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| Author: | Naude, P. Lockett, G. Gisbourne, S. |
| Title: | Market analysis via judgemental modelling: an application in the UK chemical industry |
| Journal: | European Journal of Marketing
1993 : VOL. 27:3, p. 5-22 |
| Index terms: | BUYING CHEMICAL INDUSTRY PURCHASING UNITED KINGDOM DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA