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| Author: | Hammann, P. |
| Title: | Klotzen statt kleckern: Verkaufsförderung. |
| Journal: | Absatzwirtschaft
1993 : OCT, p. 96-101 |
| Index terms: | SALES PROMOTION CONTROL BRAND LOYALTY BUYING |
| Language: | ger |
| Abstract: |
SCIMA