search query: @indexterm buying / total: 210
reference: 132 / 210
Author: | Hammann, P. |
Title: | Klotzen statt kleckern: Verkaufsförderung. |
Journal: | Absatzwirtschaft
1993 : OCT, p. 96-101 |
Index terms: | SALES PROMOTION CONTROL BRAND LOYALTY BUYING |
Language: | ger |
Abstract: |
SCIMA