search query: @indexterm Media research / total: 210
reference: 134 / 210
Author: | Merbold, C. |
Title: | Daten der Mediaplanung - Forschritt unter Null? |
Journal: | Markenartikel
1994 : SEP, VOL. 56:9, p. 435-437 |
Index terms: | MEDIA RESEARCH MEDIA SELECTION |
Language: | ger |
Abstract: |
SCIMA