search query: @indexterm Media research / total: 210
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| Author: | Laukamm, T. Hanser, P. |
| Title: | Multimedia überwinden. |
| Journal: | Absatzwirtschaft
1996 : APR, p. 46-49 |
| Index terms: | MEDIA RESEARCH PUBLISHING INDUSTRY ADVERTISING COMPETITIVE ADVANTAGE STRATEGIC PLANNING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA