search query: @indexterm Media research / total: 210
reference: 124 / 210
| Author: | Jäschke, M. Albrecht, M. |
| Title: | New Media: Von der Euphorie zur Investitionsentscheidung |
| Journal: | Markenartikel
1996 : VOL. 58:5, p. 178-180, 182-184 |
| Index terms: | MEDIA RESEARCH INFORMATION TECHNOLOGY CD-ROM MARKETING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA