search query: @indexterm Media research / total: 210
reference: 120 / 210
Author: | Balzer, S. Glomb. H. J. |
Title: | Chancen und Risiken für Marken in Online-Diensten |
Journal: | Markenartikel
1996 : VOL. 58:3, p. 117-120 |
Index terms: | MEDIA RESEARCH COMMUNICATION ON-LINE INFORMATION RETRIEVAL TRADE MARKS MARKETING STRATEGY POSITIONING |
Language: | ger |
Abstract: |
SCIMA