search query: @indexterm Media research / total: 210
reference: 96 / 210
| Author: | |
| Title: | Markenführung im Medienmarkt *Verlagsgruppe Milchstrasse |
| Journal: | Markenartikel
1998 : VOL. 60:5, p. 20-22 |
| Index terms: | MEDIA RESEARCH BRANDS COMPETITION MARKETING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA