search query: @indexterm Media research / total: 210
reference: 95 / 210
| Author: | |
| Title: | Markenführung im Medienmarkt *RTL |
| Journal: | Markenartikel
1998 : VOL. 60:5, p. 22, 24 |
| Index terms: | MEDIA RESEARCH BRANDS TELEVISION INDUSTRY MARKETING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA