search query: @indexterm Media research / total: 210
reference: 91 / 210
| Author: | Becker, W. Winschuh, C. Gaisler, R. |
| Title: | Deckungsbeitragsrechnungen für das Controlling privater Fernsehender |
| Journal: | Kostenrechnungspraxis
1998 : 6, p. 357-362 |
| Index terms: | TELEVISION ADVERTISING GERMANY CONTROL MEDIA RESEARCH |
| Language: | hia |
| Abstract: |
SCIMA