search query: @indexterm Media research / total: 210
reference: 89 / 210
Author: | Carlson, J. Zmud, R. |
Title: | Channel expansion theory and the experiential nature of media richness perceptions |
Journal: | Academy of Management Journal
1999 : APR, VOL. 42:2, p. 153-170 |
Index terms: | THEORIES MANAGEMENT MEDIA RESEARCH |
Language: | eng |
Abstract: | Experiences identified by channel expansion theory as contributing to media-use knowledge bases were hypothesized to be positively related to the perceived richness of a communications channel. The authors investigated the hypotheses, using electronic mail as the channel, in both a cross-sectional and a multiwave study. Results varied for types of experience and generally supported channel expansion theory. |
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