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| Author: | Mano, H. |
| Title: | The influence of pre-existing negative affect on store purchase intentions. |
| Journal: | Journal of Retailing
1999 : SUM, VOL. 75:2, p. 149-172 |
| Index terms: | Consumer behaviour Shopping Buying Retailing |
| Language: | eng |
| Abstract: | The author examines the effects of two negative emotions, boredom and distress, on purchase intentions. The differences in purchase intentions were interpreted by the restriction in attentional capacity induced by heightened arousal. |
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