search query: @indexterm Media research / total: 210
reference: 84 / 210
| Author: | |
| Title: | Regional advertising expenditure and media share |
| Journal: | International Journal of Advertising
1999 : VOL. 18:2, p. 269-272 |
| Index terms: | ADVERTISING MEDIA RESEARCH MEDIA COVERAGE |
| Language: | eng |
| Abstract: | The latest survey of worldwide adspend shows continued growth in most markets in 1997. The emerging markets of Eastern Europe performed best, but there were the first signs of the effects on advertising of the Asian economic crises. Advertising expenditure reached US$270 billion in the 80 countries for which 1997 data are available. In current prices this represents a US$6 billion increase on 1996, but in real terms total world expenditure contracted. |
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