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Author:Brewis-Levie, M.
Harris, P.
Title:An empirical analysis of buying behaviour in UK high street womenswear retailing using the Dirichlet model
Journal:International Review of Retail, Distribution and Consumer Research
2000 : JAN, VOL. 10:1, p. 41-57
Index terms:Consumer behaviour
Buying
Retailing
Models
United Kingdom
Europe
Language:eng
Abstract:Shopping behaviour of clothes is thought to be characterized by high degree of segmentation. This study analyzes the related issues using a model.
SCIMA record nr: 202723
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