search query: @indexterm Media research / total: 210
reference: 75 / 210
| Author: | La Ferle, C. Edwards, S. Lee, W. |
| Title: | Teens' use of traditional media and the internet |
| Journal: | Journal of Advertising Research
2000 : MAY-JUN, VOL. 40:3, p. 55-66 |
| Index terms: | INTERNET MARKET SEGMENTATION MEDIA RESEARCH |
| Language: | eng |
| Abstract: | As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the Internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the need fulfilled by each medium were investigated. |
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