search query: @indexterm DIRECT SELLING / total: 210
reference: 29 / 210
Author: | Korgaonkar, P. Karson, E. Lund, D. |
Title: | Direct marketing: a comparison of Hispanic and non-Hispanic perspectives |
Journal: | International Journal of Advertising
2001 : VOL. 20:1, p. 25-47 |
Index terms: | Direct selling Consumer behaviour USA |
Language: | eng |
Abstract: | This article deals with the attitudes, beliefs and purchase behaviour of Hispanic and non-Hispanic consumers in the U.S. in the context of direct marketing (DM). Dealt with are social role and image, benefit of DM to the economy, and concerns about materialism. |
SCIMA