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| Author: | Harmon, R. R. Coney, K. A. |
| Title: | The persuasive effects of source credibility in buy and lease situations. |
| Journal: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 255-268 |
| Index terms: | BUYING COMMUNICATION LEASING |
| Language: | eng |
| Abstract: |
SCIMA