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| Author: | Walter, A. Ritter, T. Gemünden, H.G. |
| Title: | Value creation in buyer-seller relationships: theoretical considerations and empirical results from a supplier's perspectives |
| Journal: | Industrial Marketing Management
2001 : MAY, VOL. 30:4, p. 365-377 |
| Index terms: | BUYING SELLING SUPPLIERS |
| Freeterms: | VALUE CREATION |
| Language: | eng |
| Abstract: | In this study, the authors take the supplier's perspective and conceptualize value creation as a set of direct and indirect functions of customer relationships. The functions are characterized with respect to performed activities and employed resources of a customer firm. |
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