search query: @indexterm buying / total: 210
reference: 72 / 210
| Author: | Motes, W. H. Woodside, A. G. |
| Title: | Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands |
| Journal: | Journal of Business Research
2001 : JUL, VOL. 53:1, p. 15-35 |
| Index terms: | Brand choice Purchasing Buying Consumer behaviour |
| Language: | eng |
| Abstract: | The authors apply basic tenets from operant conditioning and cognitive decision theory to test the impacts of immediate and long-term impacts of extra-ordinary and regular influence startegies on consumer brand choice. Seven hypotheses are tested in an in-home experiment with 114 subjects assigned randomly to five groups. |
SCIMA