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| Author: | Parsons, A.L. |
| Title: | What determines buyer-seller relationship quality? An investigation from the buyer's perspective |
| Journal: | Journal of supply chain management
2002 : SPRING, VOL. 38:2, p. 4-12 |
| Index terms: | BUYING QUALITY SELLING SUPPLY CHAIN MANAGEMENT |
| Language: | eng |
| Abstract: | The goal of this research is to investigate the nature of buyer-seller relationships from the buyer's perspective and to address the question - what determines the quality of buyer-seller relationships? Quality may depend on the nature of the organizations involved, the individuals in the organizations, and the nature of the situation. This study considers two main sets of variables, interpersonal and aspects of the relationship. |
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