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| Author: | Smeltzer, L.R. Carr, A. |
| Title: | Reverse auctions in industrial marketing and buying |
| Journal: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 47-52 |
| Index terms: | AUCTIONS BUYING INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: | Reverse auctions have been a popular topic over the past several years because they often result in tremendous savings for buyers and new markets for sellers. But they also carry risks. Three primary motivations, three potential disadvantages, and four conditions and related guidelines for success are reported here. |
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