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| Author: | Lexchin, J. Mintzes, B. |
| Title: | Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No |
| Journal: | Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 194-201 |
| Index terms: | DIRECT SELLING ADVERTISING PHARMACEUTICAL INDUSTRY |
| Language: | eng |
| Abstract: | There is little rationale for direct-to-consumer advertising of prescription drugs. Most new drugs offer little if any therapeutic advantage over existing products, Direct-to- consumer advertisements frequently downplay safety information. Physicians are highly ambivalent about prescribing advertised drugs requested by patients. There is no evidence that direct-to-consumer advertising results in any improvement in health outcomes. The paper states that the following questions are avoided: Which drugs are advertised to the U.S. public; What is the likelihood that stimulating increased use of these products will lead to health improvements; What is the quality of content of the DTC advertisements and how do DTC advertising and promotion influence prescribing behavior. |
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