search query: @indexterm Direct selling / total: 210
reference: 19 / 210
| Author: | Hoek, J. Gendall, P. |
| Title: | Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework |
| Journal: | Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 202-212 |
| Index terms: | DIRECT SELLING ADVERTISING REGULATIONS ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | Only the United States and New Zealand allow direct-to- consumer advertising (DTCA) of prescription medicines. The authors outline the evolution of DTCA in New Zealand and the development of an industry-based self- regulatory system. The authors examine the cancer raised about self-regulation of DTCA, evaluate the evidence related to these, and identify issues that require further attention to strengthen the model currently used. The authors, conclude that a self-regulatory approach, complemented by parallel government monitoring, provides an efficient, responsive system for promoting responsible and ethical DTCA. |
SCIMA