search query: @indexterm Media research / total: 210
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| Author: | Jeffres, L. W. Neuendorf, K. Atkin, D. |
| Title: | Media use and participation as a spectator in public leisure activities: competition or symbiosis? |
| Journal: | Leisure Studies
2003 : APR, VOL. 22:2, p. 169-184 |
| Index terms: | LEISURE INDUSTRY LEISURE MASS COMMUNICATION MEDIA RESEARCH |
| Language: | eng |
| Abstract: | Commercial entertainment activities in urban areas have proliferated at the same time that new technologies have increased the mass media menu from which people may select. This article reviews leisure theory and considers several explanations for the relationship between participating as a spectator in public leisure behaviours and mass media use. Then it reports on two surveys tapping public participation in a wide range of public leisure options and media use. Results show that the level of media use is positively related to the level of leisure activity even when social categories are controlled, suggesting that media are strongly integrated into the modern entertainment system and that fears media would 'colonize' leisure time may be unfounded. |
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