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| Author: | Main, K.J. Argo, J.J. Huhmann, B.A. |
| Title: | Pharmaceutical advertising in the USA: information or influence? |
| Journal: | International Journal of Advertising
2004 : VOL. 23:1, p. 119-142 |
| Index terms: | Advertising Direct selling Marketing information Pharmaceutical industry Sales promotion USA |
| Language: | eng |
| Abstract: | Although many parts of pharmaceutical advertisement are regulated, each advertisement also contains a promotional component in which the advertiser conveys information to the consumer. The research examines the promotional proportion of pharmaceutical advertisements to determine whether factual information and rational arguments are being provided to consumers to inform them of health problems, treatment options and medical science advances. |
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