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| Author: | Anand, K.S. Aron, R. |
| Title: | Group buying on the web: a comparison of price-discovery mechanisms |
| Journal: | Management Science
2003 : NOV, VOL. 49:11, p. 1546-1562 |
| Index terms: | Buying Demand Electronic commerce Groups Internet Prices Pricing |
| Language: | eng |
| Abstract: | Web-based group-buying mechanisms are being widely used for both business-to-business (B2B) and business-to-consumer (B2C) transactions. The authors survey currently operational online group-buying markets, and then they study this phenomenon using analytical models. They build on the literatures in information economics and operations management in their analytical model of a monopolist offering web-based group-buying under different kinds of demand uncertainty. |
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