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| Author: | Bartel Sheehan, K. |
| Title: | Balancing acts: an analysis of food and drug administration letters about direct-to-consumer advertising violations |
| Journal: | Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 159-169 |
| Index terms: | Direct selling Health Health service Pharmaceutical industry |
| Language: | eng |
| Abstract: | Approval of direct-to-consumer (DTC) advertising by the Food and Drug Administration changes the setting in which physicians are the gatekeepers of health care and controllers of information given to patients. The FDA must balance the drug marketers' desires to provide persuasive advertising messages with the concerns of several other groups about the effects of DTC messages on both the cost of medical care and the quality of patient interaction. The FDA must also balance these concerns with First Amendment protection of commercial speech. The FDA's perceptions of the problems with DTC advertising are investigated in this study. |
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