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| Author: | Sissors, J. Z. |
| Title: | Confusions about effective frequency - Semantics and measurement problems. |
| Journal: | Journal of Advertising Research
1982 : DEC - 1983 JAN, VOL. 22:6, p. 33-37 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA MEDIA RESEARCH |
| Language: | eng |
| Abstract: |
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