search query: @indexterm Media research / total: 210
reference: 209 / 210
| Author: | Bunn, D. W. |
| Title: | Metering of electricity revealed : audience presence during breaks in television program. |
| Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 35-39 |
| Index terms: | TELEVISION ADVERTISING MEDIA RESEARCH ADVERTISING RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA