search query: @indexterm MEDIA RESEARCH / total: 210
reference: 29 / 210
Author: | McConochie, R. |
Title: | The difficult balance of media measurement |
Journal: | Admap
2005 : VOL. 40:4, p. 24-27 |
Index terms: | Marketing research Measurement Media research |
Language: | eng |
Abstract: | The article describes how a project called Apollo can revolutionise media measurement. It looks at the measurement from all the different angles: from consumer, media and buying perspective. |
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