search query: @indexterm MEDIA RESEARCH / total: 210
reference: 28 / 210
| Author: | Elms, S. Svendesen, J. |
| Title: | The mind, the brain and the media |
| Journal: | Admap
2005 : VOL. 40:4, p. 28-31 |
| Index terms: | Creativity Consumer behaviour Media research Psychology |
| Language: | eng |
| Abstract: | The article shows how modern psychology can inform thinking for media and creative strategies. It discusses the dual processing continuum and the hierarchies of response. |
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