search query: @indexterm Media research / total: 210
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| Author: | Stipp, H. |
| Title: | US' advertisers' topics of the year, 2004 |
| Journal: | Admap
2005 : VOL. 40:4, p. 33-36 |
| Index terms: | Advertising Future Media research Trends USA |
| Language: | eng |
| Abstract: | The article explores the top issues of advertising in 2004: It discusses the product placement, DVR's and questions about the future of media. |
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