search query: @indexterm MEDIA RESEARCH / total: 210
reference: 25 / 210
Author: | Eddleston, N. |
Title: | Outdoor: a channel growing in importance |
Journal: | Admap
2005 : VOL. 40:4, p. 52-54 |
Index terms: | Advertising Media research Outdoor advertising |
Language: | eng |
Abstract: | The article outlines the ways in which out-of-home advertising is becoming the major mass-audience medium. |
SCIMA