search query: @indexterm Media research / total: 210
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| Author: | Eddleston, N. |
| Title: | Outdoor: a channel growing in importance |
| Journal: | Admap
2005 : VOL. 40:4, p. 52-54 |
| Index terms: | Advertising Media research Outdoor advertising |
| Language: | eng |
| Abstract: | The article outlines the ways in which out-of-home advertising is becoming the major mass-audience medium. |
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