search query: @indexterm MEDIA RESEARCH / total: 210
reference: 24 / 210
| Author: | Parekh, K. |
| Title: | Supermarket media: the new 'new media'? |
| Journal: | Admap
2005 : VOL. 40:4, p. 56-57 |
| Index terms: | Advertising Media research Media selection |
| Freeterms: | point-of purchase |
| Language: | eng |
| Abstract: | The article show why today's point-of-purchase media are attracting advertisers. It explaines why multiple touchpoints are important to the customer experience and how with better media planning and customer feedback you can create a better impact. |
SCIMA