search query: @indexterm Media research / total: 210
reference: 24 / 210
Author: | Parekh, K. |
Title: | Supermarket media: the new 'new media'? |
Journal: | Admap
2005 : VOL. 40:4, p. 56-57 |
Index terms: | Advertising Media research Media selection |
Freeterms: | point-of purchase |
Language: | eng |
Abstract: | The article show why today's point-of-purchase media are attracting advertisers. It explaines why multiple touchpoints are important to the customer experience and how with better media planning and customer feedback you can create a better impact. |
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