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| Author: | White, R. |
| Title: | It's all about relationships, stupid! |
| Journal: | Admap
2005 : VOL. 40:6, p. 20-21 |
| Index terms: | Customer relationship management (CRM) Direct selling Marketing management |
| Language: | eng |
| Abstract: | The article discusses customer relationship management and some of it's elements. It starts by revealing the history of CRM and then continues to the present especially concentrating to direct marketing. |
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