search query: @indexterm Direct selling / total: 210
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| Author: | Rosenwald, P. |
| Title: | ROMI: putting the marketing 'M' into ROI |
| Journal: | Admap
2005 : VOL. 40:5, p. 43-45 |
| Index terms: | Accountability Direct response marketing Direct selling Marketing Return on investment |
| Language: | eng |
| Abstract: | The article explains how a direct marketing discipline can apply even to packaged goods and ensure marketing accountability. It discusses how ROMI could be the answer to measure marketing investments and what it takes to create an accountable ROMI. In best, ROMI is extremely valuable in creating a metric that allows management to compare strategies and allocate resources. |
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