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| Author: | Dobson, C. |
| Title: | Changing fortunes for internet advertising |
| Journal: | Admap
2004 : VOL. 39:3, p. 32-33 |
| Index terms: | Advertising Brands Image Internet Media research Profit |
| Language: | eng |
| Abstract: | This article looks at the factors making the internet an incresingly attractive medium for advertisers. It discusses how change drives growth in the market and how consumers lead the markets nowadays. It also takes a look into the industry co-operation and how it should be used when communicating the value of the online medium. |
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