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| Author: | White, R. |
| Title: | How people buy cars |
| Journal: | Admap
2004 : VOl. 39:3, p. 41-43 |
| Index terms: | Brands Buying Car industry Consumer behaviour |
| Language: | eng |
| Abstract: | This article discusses some of the issues that affect car buyers' choices and the factors that influence these. It explores the family context, fashion, style and performance. It also takes a look into the segmentation, effects of internet and prices and payments. On the top of this it discusses how the car market is highly fragmented and competitive, and how it suffers from massive over capacity. |
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